The Eiffel Tower Essay Example for Free

The Eiffel Tower Essay I have consistently longed for going to Paris, France and see Eiffel Tower one day. Travel guides have consistently portrayed the Eiffel Tower as supernatural.  I had chosen to ask Steve, my tall, thin and long-haired closest companion to go along with me in France and visit the Eiffel Tower. Steve had inquired as to whether I realized how to communicate in French and I disclosed to him I don't. Steve had requested that I bring along a French word reference just in the event that we had to know some French words. At the point when we showed up at Paris Charles de Gaulle Airport, the climate was shady and the temperature moist. A ways off, the Eiffel Tower can be seen. From the outset, Steve and I became hopelessly enamored with it since it is the most lovely thing that we had ever observed. We became energized as we close to the Eiffel Tower and showed up at our lodging, Hotel de la Paix. The inn is a 20 to brief walk going to Eiffel Tower. At the point when we had arrived at our inn, it had gotten somewhat stormy and it was at that point two o’ check toward the evening. There are numerous individuals strolling down the lanes and individuals setting off to the Eiffel Tower to visit. From our lodging, you can see a decent perspective on the Eiffel Tower. Since it was somewhat blustery, Steve and I chose to rest first before going.  â â â â â â â â â â Since that was my first time in Paris, I didn't know that the climate in Paris was entirely erratic. . Steve and I went to the Eiffel Tower at around four toward the evening and the downpour had just halted. We walked around a couple of moments passing by delightful structures and houses with various types of compositional plans and subtleties. Due to the excellent environmental factors around us we didn't pay heed to the climate. The unusual climate began to change and when we had arrived at the pinnacle it started to rain once more. Despite the fact that it was coming down it was all the while stunning to take a gander at the Eiffel Tower very close. At short proximity, I started to ponder whether I am dreaming or am I truly observing the Eiffel Tower in light of the fact that the structure is so gigantic and wonderful that I can't take my eyes off it. At the ground floor level, trinket shops can be seen anyplace, there are likewise lunch rooms for the hungry. The landmark of Gustave Eiffel the maker of the Eiffel tower can be found before the Eiffel Tower. The pinnacle had given us shield from the downpour. Being there in person takes a great deal of persistence and steadiness. Steve and I sat tight for over thirty minutes just to have the option to enter the pinnacle on the grounds that the line was for such a long time.  That didn't stop there; we were again approached to trust that the lift will go down with the goal that we would have the option to go up. It took us an additional 30 minutes to sit tight for it.  â â â â â â â â â â The principal floor of the pinnacle resembles a historical center of certain sorts. There is a display of work shows. There were photos of the pinnacle and the diverse memorable achievements the highlights the Eiffel Tower and its maker. Energizing logical contraptions can likewise be found in the principal floor of the pinnacle. There is a straightforward round thing which they call the Feroscope. Inside, there are intuitive recordings and various examples of light appeared in it. Highlighted in the recordings are the means by which the landmark of Gustave Eiffel was made and how the pinnacle is looked after appropriately. Taking a gander at the presentations makes me need to see a greater amount of the pinnacle in light of the fascinating realities and stories identified with it and how the French individuals had kept up the pinnacle which on my assessment is extremely difficult to do. Steve who was not intrigued from the outset on the authentic part, and support of the pinnacle had gotten very astounded on how the French had introduced the Eiffel Tower and we were as yet not yet completed on our visit. An enormous observatory can likewise be found in the floor which looks cutting edge. The observatory has a video that shows how the pinnacle was developed. Steve and I strolled around the border of the main floor and there are various perspectives on France. There are markers on the edges and each shows the milestone of the view that can be seen beneath. As we strolled, Steve and I chose to eat at Les Buffet De la Tour Eiffel. As I have expressed before, the two of us don't have the foggiest idea how to communicate in French so when we read the menu everything we can comprehend from it is pizza. It was very amusing in light of the fact that we were truly anticipating taste the forte of France. In any case, since pizza is the main word we realize then that is the thing that we have requested. It would be a misuse of cash on the off chance that we don't care for what we had speculated is delectable in the menu. In the wake of eating we chose to stop by the trinket shop and got a few gifts to bring home. At that point we went to the subsequent floor utilizing the means since we might not want to stand by again for the lift.  â â â â â â â â â â When we had shown up at the subsequent floor, we found an exceptionally intriguing window scene movement. The presentation shows the historical backdrop of the development and clarifies the activity of the water powered lift which was utilized before from the year it was built until the year 1983. It likewise incorporates the lifts that are utilized at this point. It was truly astonishing for new-comers in Paris to find how the individuals had found a lift that utilizations water as a force source. There is additionally a transparent glass in the second floor where you can investigate the view underneath. A perspective on the primary floor and the ground floor can be seen in there. Eateries, café and web stations are accessible in this part. In this piece of the pinnacle, Steve and I chose to investigate it more and from that point an all encompassing perspective on the structures underneath can be seen and you can likewise circumvent it and see all perspectives without a metal bar or a room obstructing your view. During the time that we went here it was at that point nightfall and the view was simply terrific. It’s like seeing another piece of the world in a better place.  â â â â â â â â â â After investigating the view, we chose to go to the highest floor. We needed to hang tight for the lift again so as to go to the highest floor of the pinnacle. It merited the hold up in light of the fact that when we had arrived at the highest floor, you can see a portrayal of the creator’s office and a wax portrayal of Gustave, his girl and the celebrated Thomas Edison. We were stunned from the outset since we thought they were genuine people and afterward we saw that they were not moving. We had gotten some information about it that is the point at which we knew who the characters was in the room. Another piece of the highest floor is the Engineer’s office where there are wax characters again of Gustave and his specialists. It was truly stunning. You would think about how the makers of the wax characters had made this. In this part, you can likewise observe a 360 perspective on the pinnacle. Demonstrated in the screens are the incredible urban communities on the planet. The bearing and the separation of the urban areas in the database can be found in the screens accommodated visitors.  â â â â â â â â â â It was at that point dim when we got down in light of the fact that we needed to stand by again for the lift. Steve and I truly delighted in the visit and when we got down, another view had astonished us. It was the Eiffel Tower around evening time. You can see it lit up like a Christmas tree and it is actually a stunning sight. The horde of individuals strolling are gazing toward it as they strolled and one can't reprimand them for doing so on the grounds that Eiffel Tower has its own enchantment. We remained there for very nearly an hour simply taking a gander at it and afterward we chose to return to our inn.  â â â â â â â â â â Visiting Paris, France would consistently be scratched in my memory due to the marvelous sights and introduction of the pinnacle. A few realities are likewise fascinating in the development and support of the pinnacle. One would not be exhausted about the accounts that the Eiffel tower has on the grounds that these accounts are one of a kind and unique. Steve and I truly appreciated going there and regardless of whether he isn't slanted in visiting places like the Eiffel Tower, he had requested that I let him know whether I am again returning to theâ â â â otherworldly spot. He is anticipating our following visit to the pinnacle and next time he would have the option to communicate in French and converse with the individuals around us, the visit direct and even distinguish the menu a French eatery is advertising.

Differences Between a Normative and Empirical Theory

Smart Wallet

Smart Wallet Smart Wallet Home›Marketing Posts›Smart Wallet Marketing PostsIntroductionIn this paper, the main area of concern is the development and advertisement of a product that is new in the world. Bearing in mind that the product is new in the world also in the market effective advertisement strategies should be developed. This is to enable it penetrate and find a place in the market. In addition, there is the need to come up with the desired audience targeted to form a large share in the market. There is the need to come up with unique features that can ease identification of the product by the target persons.This product is a smart wallet that is hard to open thus controlling one from temptation of removing the credit card and spend a lot. In addition, this wallet is so smart such that it will show the owner the amount of money he or she still has in the bank by increasing or decreasing in size. When one has a lot of money, the wallet will change its color to the owner’s favorite c olor and vice vases when there is less money. The wallet will be able to produce more money in cases of emergencies and able to combine other credit cards to save on time.   When it is stolen or when it gets different fingerprints, it will disappear and go back home. It will also be able to steal other credit cards thus making it new and different from any other ordinary wallet.DiscussionName of the product brand and slogan and the reasons for the choiceIn this case, the name of the new product is smart wallet and its brand name will be by symbols or initials of the product by the letters [SW]. Some of the reasons that contributed for the choice of this product name and the brand name were based on the ease of making the product sell easily. According to a number of marketers, they believe that a product that has a name that describes it function can easily be imitated. However, in my option I believe that because the words used to name the new product have been invented it will the n enable the business to be successful and long lasting. In addition, if one wants his or her business to be successful in the long run there is the need to have a careful selection of a unique name.A slogan refers to a phrase that can easily be remembered used in commercial and other contexts repetitively to give n expression of purpose or idea. The slogan name will be a product to be proud of. This is because; it is easy to remember and at the same time makes the target audiences want to know more about the product. In addition, the target of a slogan is to have a strong impact on my target audience perception about the product. All these then gives me enough reasons for the choice of this slogan.Product advertisement and the look of the advertAdvertisement is one of the promotional mixes that is paid for and can be transmitted through a wide range of media (Wright 8). In introducing a new product in the market, most people prefer to use advertisement as it is cost effective and a t the same time able to create a strong-brand image. The product being advertised in this case is the smart wallet that does not exist currently in the whole world. The look of the advert will be one that has already identified the competitors, target audience, uses emotional appeal, and gather the attention of the audience. As a result, the advert expected to be used when advertising the smart wallet will incorporate all these features hence coming up with advocacy advertisement.Audience and emotionsFor this new product, the target audiences have been segmented on the basis of demography, and social classes (Wright 44). On this basis of segmenting the target audiences, we will be able to come up with a profile of the target customers. On the basis of demography, the target audiences will be both the male and female customers of age above 18 years. On the basis of the social classes, we will target the target customers will be in the middle and the high-class individuals only. This is because; the wallet will be able to change color bases on the amount of money that one has in his or her wallet.In every organization that places an advertisement of its product, the aim is to develop a positive emotional appeal to the target audiences and customers. As a result, during the advertisement of this new product the aim is to create a positive emotional appeal by describing the benefits that will result from the use of this wallet at a rational point of view. In addition, the positive emotional appeal can be possible by making the target market feel safe, happy, and  valuable from the use of the new product.Placement of advertisementTo be able to reach the target market, the advert will be placed on the television and national news papers. The national newspapers will be uses to ensure that all the social classes more so the target middle class and high-class persons. In addition, this is a precise strategy that will guarantee access to such newspapers since the two c lasses will always be able to access the newspapers on almost a daily basis. For the television, it will ensure that everyone   will have access to the information on a timely and friendly manner. In addition, such ways of advertising products are cost effective and at the same time increase brand awareness due to the mass population that uses such means of advertisement.How I made the advert, form used to create, and the possibility of having tried other advertsHaving analyzed the various strategies used to develop and come up with an advert that is appealing, I then went ahead to come up with the advert about the new product. Some of the forms used to create the advert wee based on the various analyses of advertisement strategies.   First of all, I analyzed the competitors in the market who are also dealing with the wallets and identified the qualities that make my product more competitive that their products.After a clear evaluation of the competitors, I went ahead to determine t he target audience who can dominate the market. I then went ahead to determine the emotional appeals I would like to have from the target audience reaction to the product. Finally, I went ahead to getting their attention by coming up with an advert and placing them using the various media such as television and the national newspapers. Prior the development of this advert, I had not tried any other form of advertisement because I first analyzed the pros and cons of the various advertisements.Why I used this form of advertisement, what made it the most effective, and why I made it this wayIn my advertisement, the form, which I considered being most suitable was the use of advocacy form of advertising. This is because; it is designed to persuade the target audience towards acquiring a product that can be of immense significant. In addition, this form of advertising is cost effective as it is made using media such as television which can easily be afforded. I decided to make it this wa y because, at the moment, the aim is to advocate the significance of this smart wallet and bring to the attention of the audience.Persuasion techniques I used and reason as to why they are effectiveWhen advertising a product, there are a number of persuasion techniques, which depending on the application by the person putting across the advert, will lead to varying effectiveness. Some of the persuasive techniques that are currently used include; bandwagon appeal, celebrity association, emotional appeal, anti bandwagon appeal, slogan, glittering generality, and product comparison. Amongst all this techniques, I considered it being relevant to use emotional appeal technique of persuasion and the slogan. This is because; I consider these techniques as being effective since they aim at creating a positive customer emotion and are easy to administer. This will then enable me to reach an increased number of the target audiences being reached and win their perception.EthosThis refers to th e image that is used to represent the company’s product during advertisement. In this advert, the ethos will be placed at the top center of the advert so that it can strike the target audience as first as possible. In this form, I believe that the audience will trust my product and brand by just looking and believing on what the testimonials give. Some of the spokes people that will be used to advertise such product will be the use of leading actors and actresses and the various heroes in the society. In addition, such people should have goodwill, good character, and moral sense so that they can be trusted by the target audiences.LogosThis involves giving logic argument and is considered to be extremely essential and is meant to create an appeal to the emotions of the target audiences. This will be located at the top center of the advert just below the ethos. The facts, figures and statistics about the smart wallet should be collected and used as supporting information. In additio n, the effect it could be having on the people’s lives and daily operation should be mentioned.PathosThis refers to the emotions of the audience after looking at the advert this include; fear, anger, and pity among other emotional reactions. This will be located at the bottom right hand side of the advert. Ones the audiences look at my expectation is that they will respond to them based on the impact that the advert has on their feelings. However, it might not be so much necessary to incorporate in this advert as it is used mainly in the advertisement of consumables.Reasons why my advert is effective, and why people should buy my product based on the advertisement onlyBased on the descriptions put forth on the way the advertisement of the product is going to be placed, I think it guarantee enough reasons as to why my advert is effective. As a result, people will be encouraged to buy the product on the basis of the advertisement strategies only. In addition, based on the unique fea tures that the smart wallet has, and the target market, it is then enough to support its marketing.ConclusionSmart wallet is one of the unique products that is getting into the market and has never been used before in the world. In addition, its features might sound imaginary to a big number of people, but ones the advert has been put forth concerning the way the product is going to be used, many people will like it thus going ahead to buy. Intensive advertisement of the product will be done to ensure that people the target audiences are made aware thus getting attracted to buy the smart wallet. Based on the strength of the advertisement that will be used it will then determine the level of the market that will be attracted.